A new featuring 24-7 three-dimensional content will be coming to your home television network in 2011. This is coming on Discovery Channel and its family of networks, Sony, and Imax.
All three firms will hold equal share in the joint venture. The goal is to drive “consumer adoption of 3D televisions” and become a “long term” leader in the 3D home marketplace. After launches, the network will be available only in the United States, but they have plan to explore international opportunities in the future.
After launching , the companies said it will feature “content from genres that are most appealing in 3D, including natural history, space, exploration, adventure, engineering, science and technology, motion pictures and children’s programming from Discovery, Sony Pictures Entertainment, Imax, and other third-party providers.”